An SEO strategy is an accurate process of aligning the SEO work we carry out on your website with your business goals and revenue targets
Planning and implementing page optimisation, content and backlinks is part of an SEO plan. “Creating an SEO strategy is often a simple process of stepping back and asking how can SEO and organic search traffic help meet our businesses goals”
SEO plans and SEO strategy are often seen as synonymous. However, they are not
An SEO plan has an overriding strategy. The strategy is the how when and why of the SEO work planned; what is the company wanting to sell more off, what USPs are there, how do we want users to view the brand?
“A simple main business objective might be to gain more customers from Google, another might be to improve how users can begin to trust our brand or see our company as an authority on a particular subject, treatment or service.”
Common parts on an SEO strategy
- How are we going to measure success
- Who is in charge of what
- What are we getting for our monthly SEO budget, what are the deliverables monthly?