The response of many SEO companies to content is to write a blog. The process is often carried out by a junior writer who has never met the client and has no idea of what the client is trying to achieve other than perhaps a higher ranking in Google and some more traffic.
There is a serious disconnect too with better more literate content creators
Here writers often have a better idea of a clients business. However, using a creative only approach to solve a problem is ignoring all of the amazing tools we as digital marketers have available. Click here to see other ways of generating content ideas that are 90% of the time more successful.
“At VCM clients can expect us to learn as much about their services and products as one of their salespeople would.”