Markets We Work With

We have not come across one industry where we could not provide results

Since 2009, we have provided digital marketing services for many business verticals, which include Finance, Insurance, Medical, Cosmetic, E-Commerce, Property, Automotive, Trade… The list goes on and on.

Not only have we seen major success on a national level, where we have earned some of our clients millions of pounds, but we have even seen particular success in local rankings for local businesses like dental practices, window and cleaning companies looking to dominate their area.

The health industry

We have found that patients often choose facilities because they rank higher online.

The opportunity for healthcare providers to increase awareness of their brand, products or services through search marketing is huge – 75% of the UK public admit to turning to search engines for health information and advice. Source.

Our client’s markets:

  • Medical (hospitals)
  • Dentists (general and cosmetic practices)
  • Rehabs

Healthcare SEO is fundamentally a long-term strategy that involves more content strategising, editing and proofing to get the tone right and present the information in a particular way.

We look after three major hospitals; one in Scotland, Ireland and London, so we are very familiar with the rules and the way content needs to be created in order to align with GMC guidelines.

Medical copywriters

Content often is king when comes to the success of your digital marketing channel.

Over the years we have curated some of the best medical copywrites with healthcare writing experience – some are even medical professionals! This means that we can combine medically accurate and patient-friendly language with SEO copy.

We use our social listening tools and analytics to determine exactly what your patients want to know and devise a content marketing plan and strategy that aims to clearly answer these questions.

Finance sector

The financial services market is one of the largest in the world and you can find many of our clients sitting on the top of Google for finance-related keywords.

Again here, we are aware of FSCA guidelines and regulations and have expert financial copywriters, who can nail the tone and the accuracy of your message.

Our client’s markets:

  • Loans
  • Insurance
  • Tax

Broadcast media and advertising

One of the most exciting industries we work in involves radio and national advertising campaigns. Working with some well-known, famous companies, we manage their websites and make sure they are visible to SMEs and the public.

Most of our work here is B2B, where our content has been specially crafted to talk to small business owners and increase sales to this market.

Our client’s markets:

  • National radio
  • Regional radio
  • Bus advertising
  • Outdoor billboard advertising
  • Online advertising

Legal sector

Having worked with a few legal firms, we have the knowledge and expertise to deliver expert content that is understandable not only to the everyday reader but to solicitors and other legal professionals too.

Our client’s markets:

  • Compensation
  • Contract and business law
  • Family and divorce law

Manufacturing industry

The new decision-makers are the ones that grew up with technology literally at their fingertips. Therefore, our manufacturing SEO strategies work on delivering and publishing helpful, thoughtful, fresh and authoritative content, which will work in your favour when we increase the number of leads coming to your website.

Our client’s markets:

  • Industrial glass manufacturer/fibreglass
  • Rubber roofing installers and manufacturers
  • Window and door makers
  • Software

Trade organisations

You might have heard of SEO from a spam email, or heard about it is great for online shops, but it’s an actually effective tool for tradespeople.

Our work has allowed plumbers to dominate the entirety of London and for roofers to dominate the whole South East of England.

We can help you dominate your local market as well as expand your reach and attract new customers in an increasingly crowded market.

Our client’s markets:

  • Plumbing
  • Roofers
  • Builders
  • Windows & Doors

Have you tried SEO before?

Today’s problem is often that people invest in a digital presence and having very little payoff, or finding it makes much difference. But it all depends on the company and the work that they do.

Tactics like keywords placement, rewriting content and following Google’s complicated algorithm to see an impact in your site might have failed, that’s why you need an expert.

VCM has done all of this before, achieved success and still seeing constant improvement after improvement. Schedule a free site audit with us today and we’ll talk you through everything you need to do and show you how we can help.

Overtake your competitors today – call 020 8405 6418.