Example of local SEO results

In the 12 years since we have had so much success that it is hard to simply choose a few examples


From dentists to professionals services, from trade to interior design, our local search optimization systems have been generating our client’s money since 2003.

Keyword Website
blackout blinds Balham aquariusblinds.co.uk
rubbish clearance Essex rubbishclearance.me.uk
cosmetic dentist Chigwell theperfectsmile.co.uk
rubbish clearance Braintree rubbishclearancebraintree.co.uk/

Vanilla Circus© have our own proprietary software, which makes the whole process of creating bulk HTML web pages a week’s worth of work instead of a month. However, with any system, it is only as good as its data

The process takes 5 weeks from start to finish

We can create pages at the rate of 10,000 per second with a 67% unique content rate. The pages sell products and generate leads because the pages are credible, readable and convincing. See process outline.

Our new local SEO solutions are far more complex and in-depth, offering clients, not simply the same paragraph repeated with a town or county changed, but offering tens of thousands of pages incorporating every conceivable keyword and location resulting in pages that contain over 69% uniqueness in regards to a previous page.

Vanilla Circus© has built its own software, which makes the whole process of creating bulk HTML web pages seamless, versatile, and successful.

But any database is only as good as the data put into it. That is where we have refined the process over three and a half years.

So what does it cost?

The cost is now approximately £4000 for about 10,000 pages if you are interested and includes site build and design.

However good our software is, Vanilla Circus© are very conscious of the fact that Google is one the best software creators on the planet, and so we use a vastly superior computer (namely humans) to create an infinite number of combinations of keyword and location, internal and external links, paragraph creation and sentences, images, video etc.

One of the advantages of using a creative SEO agency like Vanilla Circus© is that we are expert at harnessing the creative to the technical.

Local SEO case study

In early 2012 VC launched a new software package that can combine any number of variables and create content that is both acceptable to Google in its uniqueness and palatable to the user to make an enquiry or purchase. It is a combination of scripts and creative input.

For an important client called Aquarius blinds, we decided that their original hundred-page website we had inherited from the last SEO agency was neither fit for purpose nor broad enough in scope. Aquarius blinds cover the whole of London and the southeast including Surrey and Kent.

We created a list of 60 variables and entered the content. Variables included keywords, key phrases colours lengths widths and types of blind. From this, we created taglines, descriptive sentences, locations, associated locations (Acton/London). We took the whole remit of Aquarius blinds from its salesmen, its manufacturing its showrooms and created a list of the USP variables and combine them with a list of common blind manufacturing partners.

The end result was 42,000 new pages, complete with content that not only made sense but made a very good attempt at convincing the user to purchase the blinds. The images were correctly named by blind / colour, the internal links, supported the index for the home page of the website in improving its organic search page ranking for its core keywords blinds, patio awnings etc whilst providing a very real solution to gaining traffic from long-tail.

Google took seven days to index the entire website. While this was in process links were built to key location pages and to key product pages.

One of the advantages of our system is that any errors that are common across all 42,000 pages can be swiftly changed by uploading single text files.

The end result was better than we expected. Over the next fortnight not only did the website’s position for core keywords improved dramatically, but traffic to the site double. The conversion rate is really how we measure if we have been successful tripled.

Whilst we are very pleased, we did have reservations on whether or not these improvements could be sustained and whether or not Google would see patterns in our work were not founded.

One of the advantages of having an increased number of sales conversions is the ability to begin to see which resources should be committed to improving other pages within the site.